A Nice Apartment for Me

When I started looking at Newark DE apartments, I realized that there were some really nice places there. I thought that it would be hard to pick the one I wanted to call home for at least the next few years, but it turned out to be an easier decision than I expected. When I saw the apartments at Emblem, I really liked what I saw. They have a wide variety of one, two and three bedroom units, and the prices are extremely competitive with other apartment complexes in the area.

With how nice the apartments are, I would not have been surprised to see that it cost a bit more money, so it was a nice surprise to have the price as low as it was. I did not need a two or three bedroom apartment, because it is just me. Continue reading

Best Apartments for Rent in Nashville TN

We are very social, and living in a place that has nice neighbors was a must. This was high on our criteria when we were out looking for apartments for rent in Nashville TN. I like an on site gym too. My wife likes a big swimming pool. I swim occasionally, but she swims practically every day. The apartments we were looking at also had a coffee and tea bar. This is helpful in socializing with new neighbors. The granite countertops and hardwood or stained concrete floors were also a very nice option to consider.

Another key selling point was having maintenance at the apartment complex. No more calling a maintenance service company to do any needed work. The washer and dryer, big garden tub, stainless steel appliances and more were all big sellers to the both of us. We could hardly wait to sign the lease. Continue reading

3 Things You Shouldn’t Do to Grow Twitter Followers

Even though we have so many new social media nowadays, people still prefer to use Twitter. It proves that Twitter is the place you should hang out if you want to promote your brand. To make sure your message can reach as many people as possible, you must have a lot of Twitter followers. Plenty of followers also give you credibility which will make it easier for you to gain new followers. Some people use crazy methods to gain new followers. However it doesn’t always go well and the plan even backfires and makes them lose followers, or worse, get blocked and reported. To make sure you can gain followers effectively, here are some things you should avoid.

Only Buy Followers

Actually buying followers is not a sin. Many public figures and prominent Twitter users do this trick as well. However, you should not rely on this method alone to gain followers. The thing about buying followers is most of the users are not real. Yes, the list of your followers are increasing but you cannot interact with them, they cannot retweet your tweets, so those fake users will not help you gain more recognition which is the main idea of gaining new followers. You can still do this trick to give you a head start. However, you also should use reliable Twitter tools like Tweepi to gain real followers. This tool will help you find new real users that you can interact with and will help your followers list growing more effectively.

Use Excessive Hashtags

Hashtag is a great way to let other people that have same interests with you find you more easily. However, you should not use the hashtags too excessively. Two or three hashtags are okay. But ten hashtags in one post is just too much. First of all, by putting too much hashtags, you cannot convey the real message of your tweet due to the 140 character limit. And the most important thing of all, this is just downright annoying.

Don’t Beg for Retweets

Retweet can really help gaining new followers, especially if it is a famous person who does it. It is okay to ask for retweet from someone you know well. But doing the same thing to someone you barely know is not a nice thing to do. So, it is better if you post great contents instead of begging for retweet. Let your tweet speak for itself. If your tweet is fun and informative, people will definitely retweet it even if you are not asking them to.

Direct Mail Marketing – Direct Mail

Direct mail marketing should be a part of your business, whether it is an offline or online business. Established companies can use their existing client list to use as a base of mail marketing. Alerting your current customers to promotions and new products can keep your name in front of theirs.

If you have a website and wish to build a mailing list, it is very important to not just get their email address. This is important for a few reasons.

Emailing people (even existing clients) is not always effective. Sure, it’s the cheapest and takes the least work, but the mass emails people are getting and deleting are increasing more and more. Spammers have really hurt the direct email marketing campaigns of legitimate business. You should still do it, but don’t rely on it.

A person’s email address changes, and unlike a physical address – the mail is not usually forwarded. You just get a rejected message that your mail was not delivered. You don’t want to have to overhaul your list every few years.

Having the street address of your customer or visitor allows for better direct mail marketing. You also get a better sense of where your prospects are coming from. If you notice more visitors from Michigan, you may have something to go on there. Only having an email address tells you very little.

You don’t want to go overboard getting more information for your direct mail marketing list. Do not require too much information on your contact form – if you are using one or your newsletter. People will get turned off if you are asking them dozens of questions on a form. Name, Address, a phone number and an email is all you need. If you are in the investment business or in a business that is helped by wealthier clients, you may want to add in some type of qualification, but never ask for anything too personal.

Your mailings should be based on a few key things.

Keep it to new products or promotions. If you don’t have one, start one. This could be just new pricing, special offers etc. Getting direct email or mail from companies saying the same old thing is a waste of everyone’s time.

Cold Mailings

Cold mailing is similar to cold calling. Never send direct mail to a company without an attention name on it. It is a waste. Getting someone to look at something you send them is hard enough when it is sent to the right person. Sending mail to the attention of: “Manager”, “Supervisor”, or “owner” is not effective. It actually shows a lack of regard for the customer. It is obvious that he is just “one of a thousand” people you mailed, and believe me – he or she will see it that way. Go to their website and get a contact in the right area. Even call them up first and get the name. You do not have to talk to them first. In fact, many successful marketers will send material out first and then call vs. the more popular (and many times unsuccessful) calling first and asking permission to send information afterwards.

Using directories for direct mailing

If your business is B2B and is specific to an industry, consider purchasing a directory that lists companies in your business. It will cost a little, but time is money and if it takes 3 months to get the information on the Internet, it may be worth it to have a good directory on hand. These directories are excellent for direct mail marketing. You will have hundreds or thousands of complete listings. Some of the information that could be in the directory may not be available on the website. Items like listing the owners of the company, the prior years sales, and number of employees. A website can inflate a company’s appearance.

Marketing Direct by a Fire Pit

As the name implies, direct marketing is a more direct form of marketing that approaches advertising from a non-traditional point of view. Instead of advertising on television or radio, a direct marketer might take an advertising campaign to the streets. Fliers, catalogs, and people wearing promotional signs while walking down busy streets are all examples of direct marketing. It’s hard to believe, but fire pits can be incorporated into marketing, too.

Take the direct marketing example of the street walker. Don’t forget that fire pits can be encased in a safety lid. Set an attractive pit next to a street walker wearing a promotional sign and you’ve got a night marketer who will draw even more attention to themselves. The fire lights the promotional sign and emphasizes the advertisement, but it also draws attention to the specific area where the promotional walker stands. If it’s near the business, this tiny marketing campaign might lead to immediate business as people drive by and think, “I’ve got to see what this is all about.”

Another example of using a fire pit for direct marketing is the case of the business owner who sends out invitations, AKA promotional fliers, to a group of people from the neighborhood crime watch organization. They are invited to a neighborhood fire pit get-together to discuss new crime watch techniques, courtesy of the business of their neighbor. The event is sponsored by the business owner but it’s advertising a fire pit social gathering through marketing. That’s a fine combination of business, fire pits, and direct marketing.

There are very few social gatherings that a beautiful pit area can’t improve. Put a lot of people around this kind of area and there’s very little they won’t be more receptive to than they were before they entered the area. It’s natural beauty and human refinement all in one place, and it’s a nice place to pass along any form of direct marketing. Even if the event wasn’t announced by a flier, it can be the benefit of any form of direct marketing. Pass out catalogs at the party or pass out fliers at the party announcing new products or a new product line. As the music plays and good food is passed around to the guests, their mood will soften and direct advertising won’t seem like advertising at all, just a friendly reminder that something great is about to happen in the world of products.

Marketing Direct With a Fire Pit

One of the coolest things about the business world is that owners and managers can run effective businesses using a number of different tactics. There is more than one way to be successful, especially if you are willing to get creative. With that in mind, one of the best ways for a business to get ahead of its competitors is through direct marketing. While some of the marketing techniques that are often discussed are passive marketing ideas, direct marketing is something completely different. It cuts to the chase, and there are quite a few advantages to marketing products in this way.

Efficient cost allocation
One of the biggest problems with traditional marketing is that it is not the most efficient thing in the world. Though you will be provided with a performance review of your advertisement, it is hard to know exactly how many people paid attention to your message. With direct marketing, you know that each person is getting your message. If you want them to know about the fire pit that your company is selling, then they will know all about it. Whether you are using online marketing techniques or more traditional avenues, your fire pit will be presented directly to captive customers.

Presenting your brand in your own tone
When you set out to establish your brand’s identity, you will need to establish a core set of values. Your company must represent something that customers want to be a part of. Whether you are selling a fire pit or a book, you need to reach out and make a connection. All too often, marketing efforts fail because advertisements are presented in poor context. With direct marketing, you remove all of the distractions. You remove ads that might have come before, or those to come after. You remove environments where people might not be happy to see your ad. Instead, you are marketing your brand on your own terms.

The ability to promote
If you would like to offer a special deal on your fire pit, then you can do that with direct marketing. By introducing an offer with your marketing campaign, you accomplish two goals. On one hand, you reach out to customers and introduce them to what you have to offer. Additionally, you will be able to gauge the effectiveness of a marketing campaign directly, since the targeted offer codes will be used by those customers.

Article Marketing – Direct Advertising

But first, direct advertising. If you have a niche you are marketing, an advert in your local classified ads often yields results. You can include your URL as well as a contact telephone number with the advert. Local stores frequently allow free ads, or will post your advert for a small charge. If your niche is connected with health issues, your local leisure center or health center might allow you to display an advert. Check out all these possibilities, especially if you target a group of people that could interested in your niche. Use your imagination: there are countless possibilities for free or cheap advertising to targeted groups.

Article submission is an excellent way of getting highly targeted traffic to your web site, or to specific pages within your web site. It also provides you with valuable one-way links back to your web site. If these links are to individual pages in your site they are of special value since they are much more important to search engines than just your home page.

The articles you write must be specific to the theme of individual pages in your web site, to which you can direct visitors by means of a URL link in the author’s resource box. Links from the body of the article itself are not always permitted by article directories. Your articles can be submitted to individual directories manually or by means of software, and the more articles you write, and the more directories you submit them to, the better. The more links you will get and the more direct traffic through people clicking on your URL.

How to Know Market Direction

One of the most important things you must know before buying any stock is the direction of the general market. 90% of all stocks go UP in a general bull market and 90% of all stocks go DOWN in a major bear market.

But how do you know why even the so-called “good” ones go down when they haven’t lost their value. Sales, profits, everything remains the same yet these stock decline in price.

Your broker or financial planner won’t tell because almost none of them have been taught this simple technique. You can check it out yourself.

In the newspaper Investors Business Daily there is published several times each week the IBD Mutual Fund Index. Look at the 200-day Moving Average dotted line. When the direction of that line is going up it is a bull market. When the direction of that line turns down as it did this past July it is a bear market. Very simple.

This index is made up of 24 large mutual funds. They own hundreds if not thousands of different stocks. This dotted line that is computed every day is composed of those thousands of stocks. From the direction of the dotted line it clearly indicates a bull or a bear market.

This is a very long term signal and is not for short term trading. It is ideal for retirement and college plans. The inexperienced investor does require any knowledge of fundamental or technical trading techniques.

It is advisable for those not following the IBD Index when buying any stock, ETF or mutual fund there should be an open stop loss order placed immediately. With mutual funds it will have to be a mental stop where the investor keeps track. The most any prudent investor is willing to lose is about 10%. He might risk more, but that is up to each individual. Don’t rely on any broker to protect an account.

Once a market starts down it begins to feed on itself. Buyers hunker down and slowly disappear. The prudent investor will look at his portfolio statement carefully every month. If any mutual fund goes down more that the set amount he has decided upon (maybe 10%) he should call his broker and all that money transferred into a money market account.

Money market funds do not pay much, but even if the amount is zero percent at least the money is being secured while waiting for the next buying opportunity.

Dentist Marketing Direct Mail Tips!

If you would like your next dentist marketing direct mail campaign to be a huge success, then read this short article.

Here’s a story to explain:

When I picked-up the phone, I knew I was going to get an earful.

The man on the phone kept screaming…

“How did you get my name?”

“How did you get my name?”

And the caller was about as friendly as John Gotti with a grudge.

My hunch told me this guy’s had something to do with the direct mail campaigned I had just launched.

And boy was I right.

In fact, the caller told me to “take him off my mailing list”.

And never bug him again!

No problem I told the angry caller, and I erased his name from my Excel list.

And for a split-second I vowed I was never going to run a controversial direct mail campaign again.

That is, until my phone rang like a possessed demon…

…with dozens-of-callers who wanted to schedule an appointment.

Don’t miss the lesson here, and that is this:

Whenever you launch a direct mail campaign, you will get angry callers who are mad you sent them something.

Some might even mail your piece back to you, with a nasty note attached.

But guess what?

Those are the minority.

The majority (assuming your piece is good) will enjoy your mail, and will schedule an appointment.

Indeed, you have to toughen your skin and let the moaners-and-groaners say their peace.

But that’s not all.

In fact, here’s a direct mail “checklist” that will help you make your next dental marketing campaign a huge success:

1. Do you have an offer?

2. Did you include a deadline?

3. Do you give your readers a reason why you are making such a great offer?

4. Did you include your headshot?

5. Is the copy written in a “one on one” tone, like you are having dinner with a good friend?

6. Are you studying other successful direct mail pieces, to see how you can improve yours?

7. Do you have a list of qualified prospects?

Finding Your Internet Marketing Direction

You can promote just about anything online. Whatever you promote, however, won’t make you the most money on your first campaign. That is the normal inevitable cycle of any kind of business, and that includes the online business.

This is why choosing your internet marketing direction well, is a key to your success.

The industry you choose is not necessarily a key to your success in itself. There are profits to be made within any industry, and it comes down to the research you put within your industry/market/niche. Learn your industry, become an expert at it, and deliver the appropriate information to the right people, and you are bound to make money.

Once you’ve found your industry/niche, your next step is to choose your marketing direction.

If you are starting in network marketing, or if you are still not sure about what you should go with, you have to know that there are two main directions you can take in online advertising, unlike any other kind of advertising, and that is PAID advertising techniques, and FREE advertising techniques.

Free advertising techniques have the same advantages as the paid ones in the sense that even though they are free, they will promote you and your product, and it won’t make any difference for the interested prospect. Blogs, articles, websites, and free ads are all forms of free advertising.

If you are starting off with a limited budget, I would recommend you to start off with free advertising. If handled well it can be as rewarding as the paid techniques, and allow you to make mistakes while learning from them along the way.

If you have a budget, and are thinking about using PPC (Pay Per Click) technique, you will save a lot of money by studying PPC well, before you invest in this area of advertising. If you don’t, you will end up spending money without getting many good results. Always remember, internet marketing is ALL about knowing what you are doing. Knowing what you are doing will save you a lot of time and money.

If you want to learn more about the resources available to you, they are here for the taking. Enjoy your study, and make your internet marketing direction the right one for you.