Direct Mail Marketing – Direct Mail

Direct mail marketing should be a part of your business, whether it is an offline or online business. Established companies can use their existing client list to use as a base of mail marketing. Alerting your current customers to promotions and new products can keep your name in front of theirs.

If you have a website and wish to build a mailing list, it is very important to not just get their email address. This is important for a few reasons.

Emailing people (even existing clients) is not always effective. Sure, it’s the cheapest and takes the least work, but the mass emails people are getting and deleting are increasing more and more. Spammers have really hurt the direct email marketing campaigns of legitimate business. You should still do it, but don’t rely on it.

A person’s email address changes, and unlike a physical address – the mail is not usually forwarded. You just get a rejected message that your mail was not delivered. You don’t want to have to overhaul your list every few years.

Having the street address of your customer or visitor allows for better direct mail marketing. You also get a better sense of where your prospects are coming from. If you notice more visitors from Michigan, you may have something to go on there. Only having an email address tells you very little.

You don’t want to go overboard getting more information for your direct mail marketing list. Do not require too much information on your contact form – if you are using one or your newsletter. People will get turned off if you are asking them dozens of questions on a form. Name, Address, a phone number and an email is all you need. If you are in the investment business or in a business that is helped by wealthier clients, you may want to add in some type of qualification, but never ask for anything too personal.

Your mailings should be based on a few key things.

Keep it to new products or promotions. If you don’t have one, start one. This could be just new pricing, special offers etc. Getting direct email or mail from companies saying the same old thing is a waste of everyone’s time.

Cold Mailings

Cold mailing is similar to cold calling. Never send direct mail to a company without an attention name on it. It is a waste. Getting someone to look at something you send them is hard enough when it is sent to the right person. Sending mail to the attention of: “Manager”, “Supervisor”, or “owner” is not effective. It actually shows a lack of regard for the customer. It is obvious that he is just “one of a thousand” people you mailed, and believe me – he or she will see it that way. Go to their website and get a contact in the right area. Even call them up first and get the name. You do not have to talk to them first. In fact, many successful marketers will send material out first and then call vs. the more popular (and many times unsuccessful) calling first and asking permission to send information afterwards.

Using directories for direct mailing

If your business is B2B and is specific to an industry, consider purchasing a directory that lists companies in your business. It will cost a little, but time is money and if it takes 3 months to get the information on the Internet, it may be worth it to have a good directory on hand. These directories are excellent for direct mail marketing. You will have hundreds or thousands of complete listings. Some of the information that could be in the directory may not be available on the website. Items like listing the owners of the company, the prior years sales, and number of employees. A website can inflate a company’s appearance.

Marketing Direct by a Fire Pit

As the name implies, direct marketing is a more direct form of marketing that approaches advertising from a non-traditional point of view. Instead of advertising on television or radio, a direct marketer might take an advertising campaign to the streets. Fliers, catalogs, and people wearing promotional signs while walking down busy streets are all examples of direct marketing. It’s hard to believe, but fire pits can be incorporated into marketing, too.

Take the direct marketing example of the street walker. Don’t forget that fire pits can be encased in a safety lid. Set an attractive pit next to a street walker wearing a promotional sign and you’ve got a night marketer who will draw even more attention to themselves. The fire lights the promotional sign and emphasizes the advertisement, but it also draws attention to the specific area where the promotional walker stands. If it’s near the business, this tiny marketing campaign might lead to immediate business as people drive by and think, “I’ve got to see what this is all about.”

Another example of using a fire pit for direct marketing is the case of the business owner who sends out invitations, AKA promotional fliers, to a group of people from the neighborhood crime watch organization. They are invited to a neighborhood fire pit get-together to discuss new crime watch techniques, courtesy of the business of their neighbor. The event is sponsored by the business owner but it’s advertising a fire pit social gathering through marketing. That’s a fine combination of business, fire pits, and direct marketing.

There are very few social gatherings that a beautiful pit area can’t improve. Put a lot of people around this kind of area and there’s very little they won’t be more receptive to than they were before they entered the area. It’s natural beauty and human refinement all in one place, and it’s a nice place to pass along any form of direct marketing. Even if the event wasn’t announced by a flier, it can be the benefit of any form of direct marketing. Pass out catalogs at the party or pass out fliers at the party announcing new products or a new product line. As the music plays and good food is passed around to the guests, their mood will soften and direct advertising won’t seem like advertising at all, just a friendly reminder that something great is about to happen in the world of products.

Marketing Direct With a Fire Pit

One of the coolest things about the business world is that owners and managers can run effective businesses using a number of different tactics. There is more than one way to be successful, especially if you are willing to get creative. With that in mind, one of the best ways for a business to get ahead of its competitors is through direct marketing. While some of the marketing techniques that are often discussed are passive marketing ideas, direct marketing is something completely different. It cuts to the chase, and there are quite a few advantages to marketing products in this way.

Efficient cost allocation
One of the biggest problems with traditional marketing is that it is not the most efficient thing in the world. Though you will be provided with a performance review of your advertisement, it is hard to know exactly how many people paid attention to your message. With direct marketing, you know that each person is getting your message. If you want them to know about the fire pit that your company is selling, then they will know all about it. Whether you are using online marketing techniques or more traditional avenues, your fire pit will be presented directly to captive customers.

Presenting your brand in your own tone
When you set out to establish your brand’s identity, you will need to establish a core set of values. Your company must represent something that customers want to be a part of. Whether you are selling a fire pit or a book, you need to reach out and make a connection. All too often, marketing efforts fail because advertisements are presented in poor context. With direct marketing, you remove all of the distractions. You remove ads that might have come before, or those to come after. You remove environments where people might not be happy to see your ad. Instead, you are marketing your brand on your own terms.

The ability to promote
If you would like to offer a special deal on your fire pit, then you can do that with direct marketing. By introducing an offer with your marketing campaign, you accomplish two goals. On one hand, you reach out to customers and introduce them to what you have to offer. Additionally, you will be able to gauge the effectiveness of a marketing campaign directly, since the targeted offer codes will be used by those customers.

Article Marketing – Direct Advertising

But first, direct advertising. If you have a niche you are marketing, an advert in your local classified ads often yields results. You can include your URL as well as a contact telephone number with the advert. Local stores frequently allow free ads, or will post your advert for a small charge. If your niche is connected with health issues, your local leisure center or health center might allow you to display an advert. Check out all these possibilities, especially if you target a group of people that could interested in your niche. Use your imagination: there are countless possibilities for free or cheap advertising to targeted groups.

Article submission is an excellent way of getting highly targeted traffic to your web site, or to specific pages within your web site. It also provides you with valuable one-way links back to your web site. If these links are to individual pages in your site they are of special value since they are much more important to search engines than just your home page.

The articles you write must be specific to the theme of individual pages in your web site, to which you can direct visitors by means of a URL link in the author’s resource box. Links from the body of the article itself are not always permitted by article directories. Your articles can be submitted to individual directories manually or by means of software, and the more articles you write, and the more directories you submit them to, the better. The more links you will get and the more direct traffic through people clicking on your URL.

How to Know Market Direction

One of the most important things you must know before buying any stock is the direction of the general market. 90% of all stocks go UP in a general bull market and 90% of all stocks go DOWN in a major bear market.

But how do you know why even the so-called “good” ones go down when they haven’t lost their value. Sales, profits, everything remains the same yet these stock decline in price.

Your broker or financial planner won’t tell because almost none of them have been taught this simple technique. You can check it out yourself.

In the newspaper Investors Business Daily there is published several times each week the IBD Mutual Fund Index. Look at the 200-day Moving Average dotted line. When the direction of that line is going up it is a bull market. When the direction of that line turns down as it did this past July it is a bear market. Very simple.

This index is made up of 24 large mutual funds. They own hundreds if not thousands of different stocks. This dotted line that is computed every day is composed of those thousands of stocks. From the direction of the dotted line it clearly indicates a bull or a bear market.

This is a very long term signal and is not for short term trading. It is ideal for retirement and college plans. The inexperienced investor does require any knowledge of fundamental or technical trading techniques.

It is advisable for those not following the IBD Index when buying any stock, ETF or mutual fund there should be an open stop loss order placed immediately. With mutual funds it will have to be a mental stop where the investor keeps track. The most any prudent investor is willing to lose is about 10%. He might risk more, but that is up to each individual. Don’t rely on any broker to protect an account.

Once a market starts down it begins to feed on itself. Buyers hunker down and slowly disappear. The prudent investor will look at his portfolio statement carefully every month. If any mutual fund goes down more that the set amount he has decided upon (maybe 10%) he should call his broker and all that money transferred into a money market account.

Money market funds do not pay much, but even if the amount is zero percent at least the money is being secured while waiting for the next buying opportunity.

Dentist Marketing Direct Mail Tips!

If you would like your next dentist marketing direct mail campaign to be a huge success, then read this short article.

Here’s a story to explain:

When I picked-up the phone, I knew I was going to get an earful.

The man on the phone kept screaming…

“How did you get my name?”

“How did you get my name?”

And the caller was about as friendly as John Gotti with a grudge.

My hunch told me this guy’s had something to do with the direct mail campaigned I had just launched.

And boy was I right.

In fact, the caller told me to “take him off my mailing list”.

And never bug him again!

No problem I told the angry caller, and I erased his name from my Excel list.

And for a split-second I vowed I was never going to run a controversial direct mail campaign again.

That is, until my phone rang like a possessed demon…

…with dozens-of-callers who wanted to schedule an appointment.

Don’t miss the lesson here, and that is this:

Whenever you launch a direct mail campaign, you will get angry callers who are mad you sent them something.

Some might even mail your piece back to you, with a nasty note attached.

But guess what?

Those are the minority.

The majority (assuming your piece is good) will enjoy your mail, and will schedule an appointment.

Indeed, you have to toughen your skin and let the moaners-and-groaners say their peace.

But that’s not all.

In fact, here’s a direct mail “checklist” that will help you make your next dental marketing campaign a huge success:

1. Do you have an offer?

2. Did you include a deadline?

3. Do you give your readers a reason why you are making such a great offer?

4. Did you include your headshot?

5. Is the copy written in a “one on one” tone, like you are having dinner with a good friend?

6. Are you studying other successful direct mail pieces, to see how you can improve yours?

7. Do you have a list of qualified prospects?

Finding Your Internet Marketing Direction

You can promote just about anything online. Whatever you promote, however, won’t make you the most money on your first campaign. That is the normal inevitable cycle of any kind of business, and that includes the online business.

This is why choosing your internet marketing direction well, is a key to your success.

The industry you choose is not necessarily a key to your success in itself. There are profits to be made within any industry, and it comes down to the research you put within your industry/market/niche. Learn your industry, become an expert at it, and deliver the appropriate information to the right people, and you are bound to make money.

Once you’ve found your industry/niche, your next step is to choose your marketing direction.

If you are starting in network marketing, or if you are still not sure about what you should go with, you have to know that there are two main directions you can take in online advertising, unlike any other kind of advertising, and that is PAID advertising techniques, and FREE advertising techniques.

Free advertising techniques have the same advantages as the paid ones in the sense that even though they are free, they will promote you and your product, and it won’t make any difference for the interested prospect. Blogs, articles, websites, and free ads are all forms of free advertising.

If you are starting off with a limited budget, I would recommend you to start off with free advertising. If handled well it can be as rewarding as the paid techniques, and allow you to make mistakes while learning from them along the way.

If you have a budget, and are thinking about using PPC (Pay Per Click) technique, you will save a lot of money by studying PPC well, before you invest in this area of advertising. If you don’t, you will end up spending money without getting many good results. Always remember, internet marketing is ALL about knowing what you are doing. Knowing what you are doing will save you a lot of time and money.

If you want to learn more about the resources available to you, they are here for the taking. Enjoy your study, and make your internet marketing direction the right one for you.

Let Elliott Waves Signal Market Direction for You

If you were a lone bull in a herd of stampeding buffalo, your survival instincts would tell you to follow the herd, regardless of its direction. The same is true for the successful trader or investor maneuvering within the financial herd called the Stock Market. As trader psychology changes, so do the Markets.

The Elliott Wave Principle captures the essence of trader psychology. It is an effective, visual representation of traders’ human nature to follow ‘in a crowded path’ extreme optimism followed by extreme pessimism, and then repeat the process again and again. The Elliott Wave patterns capture the continuous unfolding of the extremes depicted as Stock Market sentiment.

Traders cannot rely on news and events to drive the Stock Market. History has shown that news and events related to the Market have no consistent effect on its direction because of the influence of unfolding Market sentiment. For instance, Market reaction to the same news can be extremely positive at one given time, but then extremely negative at another given time.

Elliott Wave patterns display to the trader the most likely future Market direction based on current pattern structure. By understanding Elliott Wave pattern characteristics, a trader can identify higher probable outcomes from lower probable outcomes thereby reducing investment risk.

The classic Elliott Wave patterns consist of impulsive and corrective waves. An impulsive wave moves in the same direction as the current trend and is made of five sub-waves. A corrective wave moves against the current trend and is made of three sub-waves.

The formation of sub-waves can be extremely varied. However, general tendencies to note for trading purposes are as follows:

The first sub-wave in either an impulsive or corrective wave can be difficult for a trader to accept because it is the fist wave to run counter to currently prevailing direction;
The second sub-wave in either an impulsive or corrective wave may pose an opportunity for the trader to respond if he/she missed the first sub-wave as it represents a partial retracement of the first sub-wave;
The third sub-wave of an impulsive wave can be the most predictable and strongest of the sub-waves as momentum has been established;
The fourth sub-wave of an impulsive wave may demonstrate more volatility in its retracement than the second sub-wave; and
The fifth sub-wave of an impulsive wave and the third sub-wave of a corrective wave may be less predictable and more volatile than the other sub-waves because they are determining the end to the larger wave.

In addition, traders can increase their probability of success by placing entry and exit points near levels favoring a change in Market direction. For example, placing an entry for a long position near the start of an upward impulsive wave has a higher degree of being successful than placing an entry for a long position near the end of an upward impulsive wave.

Forecasting Market direction from Elliott Wave patterns does not provide certainty, but rather a probability of Market direction. There can be more than one valid interpretation of wave patterns, each carrying a probability of being an accurate portrayal of Market direction.

Traders should keep in mind that it is typical for Elliott Wave patterns to be continually reassessed and altered as Market sentiment unfolds to provide a higher probability of Market forecast. Alteration of wave patterns should be viewed not as a weakness, but as a strength. To be sure, the Market is quite dynamic; therefore, any tool used to help forecast the Market must be dynamic, too.

It is important to note the principals and use of Elliott Waves have persevered for over 70 years, when in 1938, in collaboration with C. J. Collins, R.N. Elliott introduced ‘Elliott Wave Principals’. Mr. Elliott believed that while stock market prices may appear random and unpredictable, they actually follow predictable, natural laws that can be measured and forecast by implementing wave patterns based on Fibonacci number analysis, also pioneered by Mr. Elliott.

Mr. Elliott theorized that common waves are characterized by Fibonacci proportions of 38%, 50%, and 62%. Impulsive waves relate to one another in Fibonacci proportions and corrective waves tend to retrace in Fibonacci proportions.

Mr. Elliott, encouraged so greatly by the response to his theory in the investment world, expanded it to apply to all collective human behaviors. His final and most comprehensive work titled ‘Nature’s Law-The Secret of the Universe’ was published in 1946, two years before his death.